Danny O' Day Held Hostage, Part 5: As The Nation Held Its Breath, Danny Languished

Much like the Washington Post's spearheading of the Watergate investigation, the Minnesota Daily was the "go-to" source for news of the dummy's overseas kidnapping. Known for caring more about content than type-setting headlines (and filling out columns with real words) the Daily cut to the quick, offering up-to-the-minute acounts of what befell O'Day's ordeal.

Meanwhile, as Danny's release was being secured, a new crisis back home was brewing...

Danny O' Day Held Hostage, Part 4: Media Feeding Frenzy-And A Warning

Soon enough every mainstream magazine reflected the O'Day ordeal and its impact on American life. Lurid, hastily written paperbacks chronicling the crisis followed:

Stunningly, the head of the Daily Advertising deartment insisted the Creative Dept. stop covering the O'Day Crisis and get back to real work. Faced with remaining true to their journalistic principles or retaining their jobs, the team had no choice but to comply.

Soon, however, the note below was sent to Litt's office, a grim reminder that Danny O'Day's fate was still uncertain.