DOWN IN THE VALLI

T

Ad campaigns were rare enough in the Daily so when the beloved Valli Restaurant in Dinkytown okayed this series of ads it was the stuff of Daily creative department history. I'm uncertain how many ran, -- give me a number, anyone -- but with the succinct, witty headlines, the whimsical "broken line" illustrations and the lack of Cooper Black anywhere in the ad, it was considered a truly high-brow campaign.

The alternative ideas shown above, were not. (If anyone's interested, we're still looking for a headline to the "beartrap" illio.)

BRUCE TRIES: Things could be worse. You could have eaten at Stub & Herbs!

BRUCE ADDS: OR...Only a few things are sharper than our steak knives.